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Are you a personal trainer who can't make a living? Do you need to get more clients and make more money? You're not alone. Joe Cannon has been 100% self employed since 2002. He accomplished this not by being a "sales person" but rather by implementing ideas such as those he describes in this book. In 101 Personal Trainer Marketing Secrets, Joe Cannon will share with you easy to use techniques and concepts that he and others have used to get clients and make more money in the fitness industry. This book is not just a bunch of ideas. Rather, Joe has a heart-to-heart talk with you, showing you exactly how to get clients in ways that don't have you come off sounding like a "used car salesman." Just some of the things you will learn in this book include: How to get clients in your own neighborhood. How to get on TV. How to get quoted in magazines. How to use a popular free tool to get clients - the right way. How to get clients if you work in a gym - without being a sales person. How to get clients if you are self employed. If you work in a gym or are self employed, 101 Personal Trainer Marketing Secrets, will be one of the most useful books you ever read.

This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.

Are you a personal trainer who can't make a living? Do you need to get more clients and make more money? You're not alone. Joe Cannon has been 100% self employed since 2002. He accomplished this not by being a "sales person" but rather by implementing ideas such as those he describes in this book. In 101 Personal Trainer Marketing Secrets, Joe Cannon will share with you easy to use techniques and concepts that he and others have used to get clients and make more money in the fitness industry. This book is not just a bunch of ideas. Rather, Joe has a heart-to-heart talk with you, showing you exactly how to get clients in ways that don't have you come off sounding like a "used car salesman." Just some of the things you will learn in this book include: How to get clients in your own neighborhood. How to get on TV. How to get quoted in magazines. How to use a popular free tool to get clients - the right way. How to get clients if you work in a gym - without being a sales person. How to get clients if you are self employed. If you work in a gym or are self employed, 101 Personal Trainer Marketing Secrets, will be one of the most useful books you ever read.

Building relationships with customers is vital in today’s world.Principles of Marketing and Personal Selling presents a picture of the development and present status of current marketing and professional selling systems. Introducing marketing and selling information within an innovative framework, the program helps students understand how to build relationships, create value, and gain loyal customers.Students examine this contemporary influence, learn the major concepts necessary to gain a fundamental understanding of both marketing and sales processes, and analyze the various essential functions that must be performed to create interactive communities of consumers as well as the types of institutions performing them.

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

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Zustand: Hervorragend Seiten: 218 Sprache: Englisch Produktart: Bücher

The bestselling social media marketing book Marketing your business through social media isn't an option these days―it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach―and keep―more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

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"Tom is the David Ogilvy of cartooning."--Seth Godin, author of Purple CowFrom the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years.  Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.  Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series.Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week.  The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation.Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work.  Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work.

A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.

The athlete's guide to building a personal brand and a future beyond sports.Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports. In the world of athlete branding, it's easier to crash a party than throw a party. This book will show you how.

Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing require a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising. The Foundations of Direct & Interactive Marketing (D&IM); Integrated Marketing Communication (IMC):  The Message & Media Decisions in Direct & Interactive Marketing; Response, Measurement & Metrics of Direct & Interactive Marketing; Applications & Future Directions of Direct & Interactive Marketing  A career in marketing today increasingly requires direct marketing and online marketing skills. Spiller/Baier prepares students with everything they need in order to plan and execute interactive and direct marketing campaigns using today’s latest technology.

Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing require a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising. The Foundations of Direct & Interactive Marketing (D&IM); Integrated Marketing Communication (IMC):  The Message & Media Decisions in Direct & Interactive Marketing; Response, Measurement & Metrics of Direct & Interactive Marketing; Applications & Future Directions of Direct & Interactive Marketing  A career in marketing today increasingly requires direct marketing and online marketing skills. Spiller/Baier prepares students with everything they need in order to plan and execute interactive and direct marketing campaigns using today’s latest technology.

The most comprehensive, truly practical guide to the cultivation of woodland botanicals Not all saleable crops are dependent on access to greenhouses or sun-drenched, arable land. Shade-loving medicinal herbs can be successfully cultivated in a forest garden for personal use or as small-scale cash crops. Growing and Marketing Ginseng, Goldenseal and other Woodland Medicinals is a complete guide to these increasingly popular botanicals, aimed at aspiring and experienced growers alike. In this fully revised and updated edition, authors Jeanine Davis and W. Scott Persons show how more than a dozen sought-after native species can generate a greater profit on a rugged, otherwise idle woodlot than just about any other legal crop on an equal area of cleared land. With little capital investment but plenty of sweat equity, patience, and common sense, small landowners can preserve and enhance their treed space while simultaneously earning supplemental income. Learn how to establish, grow, harvest, and market: Popular medicinal roots such as ginseng, goldenseal, and black cohosh; Other commonly used botanicals including bloodroot, false unicorn, and mayapple The nutritious wild food, ramps, and the valuable ornamental galax. Packed with budget information, extensive references, and personal stories of successful growers, this invaluable resource will excite and inspire everyone from the home gardener to the full-time farmer. Jeanine Davis is an associate professor and extension specialist with North Carolina State University. Her focus is helping farmers diversify into new crops and organic agriculture. W. Scott Persons is the author of American Ginseng: Green Gold and an expert in growing and marketing wild-simulated and woods-cultivated ginseng.

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

This is a how-to book for anyone who wants to become a truly excellent listener. What makes this book special is that it gives you a clear and simple how-to model for listening. No other book we know of spells it out this clearly. Steve Shapiro writes in an entertaining, easy-to-read style, peppered with personal stories to illustrate the power and pitfalls of listening. You can read this 50-page book in an hour and benefit from healthier relationships for a lifetime.

Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.  Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing.  The revised first edition features updated branding models, additional content on big data and machine learning, and fresh business cases to provide students with the most up-to-date examples.  Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.Following 20 years in sales and marketing, Bruce Robertson earned his Ph.D. in marketing at the University of Cincinnati and is now an associate professor at San Francisco State University. He has written for numerous peer-reviewed publications including Organization Science and the Journal of Professional Selling and Sales Management. His presentation, “How I Teach 1200 Students Out of a 150 Seat Classroom,” has been featured at the Academy of Marketing Science and the Prentice-Hall Marketing Symposium. In 2011, Dr. Robertson was named an Outstanding Marketing Teacher by the Academy of Marketing Science.

Sturdivant offers insightful interviews with entrepreneurs who have developed creative approaches to small businesses related to herbs. In most cases, the personal goals cited are tied to a more gratifying lifestyle, a love of gardening, or a desire to live in rural areas. For anyone thinking about venturing into the world of herbal products and herbal lore, or interested in delving into aspects of growing fresh herbs or selling craft items, the research here will be an asset. Sturdivant has many tips on basic small business skills, and her book is also a good resource for related publications, associations, and suppliers of plants, seeds, and equipment for growing and marketing herbs. Alice Joyce